HAVE YOU EVER FELT YOUR TIME AND ENERGY GETS DRAINED WITH THESE SEEMINGLY SIMPLE TASKS?
- Keeping on top of social media content and trying to make it engaging (somehow),
- Coming up with something to say in the email newsletter (other than buy now),
- Filling in the company website with relevant information (in a way which meets online search demand and is non-boring)
- Sharing promotions (without sounding like a bargain basement),
- Building a community to attend your events (without spamming people)?
Without a brand direction and content strategy, these marketing tactics can take over your time. Help is available though. I can work with you to bring your brand channels together using storytelling to consistently celebrate your brands unique strengths and support your business goals.
STORYTELLING TO ENGAGE AND INSPIRE PEOPLE
We all have strengths to celebrate, challenges to constructively tackle, and income to generate. Your marketing content and communications can be used strategically to support these, using key themes to inform compelling brand stories, at prime moments throughout the year. This approach harnesses storytelling, the most powerful tool humans have to convey information, evoke emotions, build connections and influence behaviour.
CONTENT STRATEGY TO SET MESSAGING AND REINFORCE YOUR BRAND
I can help you take a step back from the day to day writing niggles. It starts with the customer: reviewing what they are searching for to reach your website and how they interact with it. From there I work with you, the team and customer data to define brand strengths and challenges; these are translated into themes and stories to form a content strategy and editorial calendar that supports business aims. This means all content and communications fit into a plan of activities which support the brand and business aims, turning those energy draining content writing tasks into outputs that support the strategy and build your brand.
Let's talk about what makes your brand great
Get in touch at firstname.lastname@example.org
We can arrange an initial consultation to understand your brand goals and how I can help.