Helping others speak their truth to create connections and community.
Freelance content strategy, copy writing and wellbeing
from Andrea Callan.
LOOKING FOR HELP TO GET THESE SEEMINGLY SIMPLE CONTENT TASKS OFF YOUR LIST?
- Filling in the company website with appealing information (in a way which meets online search demand and is non-boring)
- Coming up with something sparkling to say in the email newsletter (other than buy now),
- Keeping on top of social media content and making it likeable (again),
- Sharing promotions that pull people in (without sounding like a bargain basement),
- Building a community that’s excited about your events (without spamming people)?
Marketing content takes time and copy writing skill to create, ideas and outputs flow best when underpinned by a solid brand direction and content strategy; without these it can be time consuming and energy zapping. Help is available though. I work with organisations to help define a strategy for communications channels, using storytelling to bring unique brand strengths to life in their most positive light to connect with customers, build communities and ultimately support business goals.
STORYTELLING TO ENGAGE AND INSPIRE PEOPLE
We all have strengths to celebrate, challenges to tackle, and income to generate. Content and communications can be used strategically to support these, using relevant themes and keywords to inform compelling brand stories, at prime moments throughout the year. This approach harnesses storytelling, the most powerful tool humans have to convey information, evoke emotions, build connections and influence behaviour, and what better story to tell than your unique truth?
CONTENT STRATEGY TO SET MESSAGING AND REINFORCE YOUR BRAND
By helping organisations take a step back from the day to day writing niggles, I introduce strategic frameworks which allow content and copy writing to flow. Starting with research into what customers are searching for online and how they interact when on the website. From there I work with you, the team and available customer data to define brand strengths and challenges; these are translated into themes and stories to form a content strategy and editorial calendar that supports business aims. From there, we get to the actual writing task, I create bespoke copy for SEO website content, blog posts, emails, social media, multimedia, paid search ads, press releases, posters, internet dating profiles – pretty much anything that requires words. With a content strategy approach, all content and communications fit into a plan of activities which support the brand and business aims, turning those energy draining content writing tasks into outputs that support the strategy and build your brand.